Big Marketing Solutions
for Small Businesses & Nonprofits
Say goodbye to overpriced agencies.
Say hello to LocalLight.
The LocalLight Difference
LocalLight Marketing Solutions has all of the expertise and capabilities of a full-service marketing agency but removes the wasteful overhead and ridiculous profit margins that keep their costs so high. We help level the playing field by working exclusively with small/local businesses and nonprofits to provide high-quality marketing services, consulting, and training they can afford.
Our Passion is for You
Over the course of my career I’ve spent two decades building and leading marketing departments at nonprofits. I know first-hand that resources can be scarce in these environments and that teams — although talented and passionate — run extremely lean.
Think back over your career. Have you ever wanted to improve some aspect of your marketing or implement some bold, new tactic that required reaching outside of your organization for skills and resources that you just didn’t have in-house? If so, I’m willing to bet you were met with a price quote that knocked you over. Welcome to the wonderful world of working with marketing agencies.
You’re not alone. These are actual quotes that I’ve received over the years. They not only brought the plans we were so excited about to a grinding halt, but were frankly just downright insulting:
$5,000 for billboard art design? (just creating the art file, mind you)
$80,000 for monthly digital ad management?!?
$130,000 for a 60-second video?!?!?
It simply does not cost these agencies anywhere close to what they charge to execute these services. The mark-up is offensive.
Thus, LocalLight Marketing Solutions was born. Based in the Nashville, TN area, we have all of the expertise and capabilities of a full-service agency but work exclusively with small businesses and nonprofits to provide marketing services, consulting, and training they can afford.
Our priority is to level the playing field. Our passion is for you!
- Trevor Delling
Founder
Our Services
Marketing Strategy, Messaging, and Branding
Developing concrete and strategic pillars for your business is a prerequisite of effective marketing. What do you want to accomplish, how will you get there, and what is your positioning to the public? We will partner with you to develop a strong foundation for your marketing efforts.
Ad Creation and Creative Writing
Marketing success hinges on your ability to connect with customers and create strong bonds between brand and audience. We can create print, digital, and video ads and develop messaging that strikes the perfect chord with the people you need to reach.
Digital Marketing and Website Design
When the people you want to reach are online, your business needs to be visible. We can help you with optimizing your website to show up higher in Google searches (SEO), organic social media strategy, email development and execution, creating ads for search engines and social media platforms, and much more.
Video, Audio, and Podcast Production
From scripting and recording social media videos and radio commercials to creating the plan, structure, and processes for launching an ongoing podcast series, let LocalLight strategize and execute a winning multimedia strategy for you.
Graphic Design
Need an annual report or one-pager created? Want graphics for social media or digital ads? We offer full spectrum graphic design services for all of your print and digital needs for a fraction of what the big agencies charge. You deserve great looking marketing collateral, and now it’s within your reach!
Custom or Project-Specific
Is what you need not listed here, or do you have a specific project already in the works that you need assistance with? Don’t worry. If it’s an element of marketing, we can do it. Schedule a free discovery call and we’ll talk through your needs and vision.
The Process
Learn more about what to expect in each step of working with LocalLight Marketing Solutions.
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A quick, 30-minute call will help us understand your current business situation, gaps, and specifically what you’d like to accomplish by stepping up your marketing. This is not a sales call. We’ll be upfront and honest about whether or not we’re a good fit to help you achieve your goals.
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Based on what we talk through on your discovery call, we’ll put together a detailed list of recommendations for marketing activities that will move the needle toward achieving your goals. This list is itemized by proposed activity (think of it like a marketing services menu) with timeframes, estimated level of impact, and transparent costs for each.
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While our recommendations plan is designed to be most effective when done in full, you have complete control of which activities you want to implement. Going a la carte can still help you reach your goals and be incredibly cost effective. Of course, some activities listed in the plan will hinge on others being done first or work better when done together, so we’ll coach you through this process but the ultimate decision on how big of a bite to take is up to you.
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The title says it all. We handle all of the in-the-weeds work! Whether it’s ad creation, copy writing, social media posts, strategic development, digital marketing, or anything else on your scope. You’re only job in this stage is to provide guidance as we get to know your business better and approvals on our final deliverables.
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Once the heavy lifting of creating and implementing marketing initiatives from scratch is done, we can provide training for each marketing activity so that you have the knowledge and tools necessary to keep them going and make them a part of your everyday workflow. If you don’t have the capacity or simply don’t want to take that on we’re also happy to provide you with a retainer proposal to keep everything fresh, effective, and running for you!
Schedule a Free Discovery Call
Contact us with questions or to schedule a quick, 30-minute call to help us understand your current business situation, gaps, and specifically what you’d like to accomplish by stepping up your marketing. This is not a sales call. We’ll be upfront and honest about whether or not we’re a good fit to help you achieve your goals.
Fill out the form and we’ll be in touch to set up a time to learn more about your business and your needs!